Learn about SEO mistakes you should avoid in website design as advised by web design Perth professionals.
Web design Perth experts say that people make common mistakes when designing their sites. These mistakes cause their websites to rank lower in search engine results. The following are some of the web design errors that you should avoid.
The first is embedding important keywords in images and flash content. Although having images and flash videos makes your website look good visually, it does not help in pushing your website to the top. This is because when search engines crawl your website, they look for text-based keywords.
If your primary keywords are embedded in an image or used in a flash file instead of being written as a heading or title, then the search engine will not be able to see them. The search engine is not able to read the keywords in the image or flash video. Thus, your keywords are useless; they cannot contribute to the improvement of your site’s performance.
Web design Perth professionals also warn against the creation of a splash page or the page that usually displays a text saying “click here to enter”. A splash page that becomes your website’s landing page is a big waste. It does not benefit your website at all in terms of SEO.
Even if you put a beautiful image or flash video on it, it would not be of much use to your site. A website’s landing page or home page is the part that search engines crawl the most. Thus, it should be designed with the proper keywords in place and with links to your site’s most important pages.
Another mistake that you should avoid according to web design Perth experts is using the phrase “Click here” as the anchor text for another page. This is often used when your home page only displays a portion of an article and you need to direct the readers to the page displaying the entire content of the article. Instead of using “Click here”, you can use an anchor text that has the keyword in it, such as “Read more about [keyword] here.”
Web designers must also avoid keyword stuffing or putting too many keywords in the title, in the headings, and in the text. Search engines do not take well to websites that are stuffed with keywords. In fact, they tend to label such sites as spam and consequently do not give them a high ranking.
Mind the broken links in your website. Broken links usually occur when you remove a page or transfer it to a new location.
To fix this problem, you can use either the robot.text for pages that have been removed or the 301.htaccess for pages that have been transferred.
One more thing that you should keep from doing is leaving the alt attribute empty. The alt attribute is the place where you should put a keyword-enriched description of an image. Remember, search engines cannot reach an image but it can reach the alt attribute, so make the most use of it.
These are just some of the things that you should not do when designing your website. If you want to know more, you should seek professional advice from the experts. Web design Perth professionals can help you build a properly optimized website.